A couple days ago, Apple had an announcement “That you’ll never forget.” And let me tell you, I have not forgotten about it yet. The Beatles being offered on iTunes is somewhat of a surprise and for some, a purchase they have been waiting to make for many years. Now the question stands, was this a good idea on Apple’s part?
Now of course, finally getting the Beatles on iTunes is great for Apple, bringing in that much more music to sell and that much more revenue but I was thinking more along the lines of their delivery. Apple sure knows how to start the buzz. They have the world begging for just a peak at what they have coming and they know how to harness that for their benefit. When those clocks went up on Apple’s site, the internet went nuts.
Buzz comes with it’s responsibilities though. You can’t just build hype for the fun of it. You have to have a product to support it. Apple definitely did not live up to my expectations with this announcement which is only hurting it’s reputation.
If somebody says they have the best burger in town, it better be pretty good. If a company boasts about their good customer service I better be satisfied if I call in. If you say I am never going to forget this day because of an announcement your company is making, it better be a pretty good announcement.
Now it may just be me. I’m not the biggest Beatles fan in the world but I know I’m not the only one. (Hehe, I see what I did there. :D) Some people may remember this as one of the best days of their life but I don’t know any of those people.
I am saying that Apple may have outdone themselves with the buzz that was created from that ad on their front page. Others would say you can never get enough buzz flying when you want it. I believe that Apple tried to make to big of a deal out of something that isn’t that big of a deal. It’s announcements like this that have hurt Apple’s shiny, sleek reputation with me and maybe with others.
What do you think? Do you love the Beatles and Apple more for this? Do you think Apple was exaggerating a bit with their ad? Let me know in the comments or @DevonSchreiner or @Tech_Blender or on our Facebook Page.
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